Fiat Logo

FIAT The first Fiat logo consisted of alphabets F-I-A-T. There was an inscribed silver line between every separate letter located on the blue background. The idea to introduce those silver lines was initiated by the chief Fiat designer. He once saw big FIAT letters on the factory building and decided to modify the badge with the spaces inside the logo to make it more stylish and eye-catching. Later these letters had various versions throughout the whole history of the Italian […]
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